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What are the GRPs, Ratings, Reach, Frequency, and Impressions in advertising?

GRPs create the media plan, and it’s essential to take a firm grasp of these often misunderstood advertising terms. And…

public relations
What is the Public Relations? – Definition, Activities, Needs

Public Relations Definition According to the Public Relations Society of the America PRSA. And public relations is the strategic communication…

consumer and trade magazines
What Are the Changes Between Consumer and Trade Magazines?

Consumer and trade magazines many peoples wander around the changes between the trade magazine and individual magazines it typically finds…