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Understanding the fusion of today's politics, business, and culture through media
Understanding the fusion of today’s politics, business, and culture through media

When we flip through the pages of a news site or scroll down our digital feeds, we’re doing more than…

What are the GRPs, Ratings, Reach, Frequency, and Impressions in advertising?

GRPs create the media plan, and it’s essential to take a firm grasp of these often misunderstood advertising terms. And…

public relations
What is the Public Relations? – Definition, Activities, Needs

Public Relations Definition According to the Public Relations Society of the America PRSA. And public relations is the strategic communication…