Consumer and trade magazines many peoples wander around the changes between the trade magazine and individual magazines it typically finds at the local newsstand and grocery store checkout line.
Let’s start by looking at consumer and trade magazines, what they are, who they target, and where they find them.
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1. Consumer Magazines
- The consumer magazines its targeted to the general public and take a broad audience and comprehensive viewpoints.
- The two examples are good housekeeping and People magazines. Good housekeeping is (one of the oldest consumer publications) reaches an audience of over 30 million each month.
- And although it’s a general-interest magazine, also it considers a “specialized” publication. It covers news and information specific to the home and, people magazine takes a broader interest range.
- And because it focuses on the wide array of newsmakers (from celebrities to politicians) and its not “specialized.”
- And also, consumer magazines are often referred to as “glossies,” especially by individuals in the publishing world.
- Because they usually print on glossy paper. It’s partly because advertisers (from BMW to Gucci) pay the hefty fee to showcase. The products and want them it “jump off the page.” And there are thousands of consumer magazines produced in the United States each year.
- Some significant publications (like Vogue) take fellow publications abroad (like French Vogue). On the flip side, not all customers‘ magazines distribute nationally.
- And whether it’s Time magazine, Men’s Health, Rolling Stone, or Elle Decor, weekly and monthly consumer publications.
- It purchases either by subscription (at the discounted rate), it creates at the local newsstand, grocery store checkout, national chains like B&N., And all major airports and train stations.
- Several of its “travel and destination newsstands” it operated by News, the largest newsstand operation in the United States.
2. Trade Magazines
- Nearly every profession takes an industry publication, from Automotive News to Supermarket News to Advertising Age (the bible of the advertising world).
- There’s a saying: “we don’t read a trade magazine because we want to. And we read it because we take it.”
- That is because trade magazines cover topics only relevant to those working in that particular industry.
- And trade magazines (frequently referred to as “trades” and “trade journals”). They offer news and information, including new product listings, feature articles, and Q&A interviews.
- Since so target in content, trades are generally only available by subscription. However, some businesses cater such as large industries, like financial services. They are available in the same outlets as the consumer magazines, including B&N outlets.
- And people think of trade magazines as a place to go to “talk shop” and discover new products and trends in the select profession.
- It’s written in the language of industry experts. Articles prints by staff editors but “trades” also hire freelance writers.
- And because it’s more cost-effective. Also, unlike consumer magazines, trades take budget constraints because they aren’t pulling in hefty advertising dollars.
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