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What are the GRPs, Ratings, Reach, Frequency, and Impressions in advertising?

GRPs

GRPs create the media plan, and it’s essential to take a firm grasp of these often misunderstood advertising terms. And also even it built into our media plan software. If you want watch out your favorite actor movie than proceed with this hrithik roshan in dhoom 2.

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1. Media Cost

2. Media Market

3. Population

4. Rating

5. Average Persons

6. Spot

7. Gross Rating Points (GRPs)

8. Cost per Point (CPP)

9. Impressions

10. Cost per Thousand Impressions (CPM)

Also Read: What is the Investment Center? – Definition, Mean, Example

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